About Cubic Street
Cubic Street works through a network of experienced specialists, brought together around the needs, pressures, and ambitions of each business.
Structure
Cubic Street works as a small network of senior associates and specialists — business analysts, strategists, technologists, operations and people specialists — brought in at the deliberate moments of highest impact on each project. The model is deliberately lean. We focus relentlessly on what unlocks the results.
Either way, we work closely — sometimes an hour a week, sometimes on intensive projects, always at a pace the business can absorb.
Our clients are the heroes in the story; we are the guides with the experience to help them reach their next milestone with greater clarity, momentum, and control.
Cross-sector
It might appear that deep sector specialisation is the value-add. Cubic Street works across sectors instead. Often with only one or two leading players in any one sector, where they don't compete directly — giving each of them an edge within their own market.
Technology
Cubic Street embraced technology as a central force for performance acceleration more than fifteen years ago — before it became common in management consulting — and we've been refining how we use it ever since.
We're not a software development company. But we define what should be built to drive the business's competitive advantage, and make sure the right thing gets built.
We don't automate processes. We re-engineer businesses with technology — so the people in the business have time and space to focus on driving the next phase of growth.
We design systems, manage developer teams, and embed AI where it makes performance faster, delivery sharper, and decisions cleaner.
The founder
Cubic Street was founded by Helder, who brings twenty-five years of experience working inside businesses, leadership teams, and consulting environments.
He began his career in management consulting for global organisations across energy, utilities, manufacturing, and heavy engineering. He went on to found Cubic Street, applying that rigour across logistics, retail, advertising, architecture and design, rail, and security.
He has worked in private equity on turnaround situations and held an operations director role with direct P&L accountability — the seat where consulting meets reality.
That operations director role was the formative one. It's where the work shifted from designing change for others to living with the consequences of change himself. Knowing exactly what a business could become — while being stuck under the pressures and daily demands of running it — is the position most clients are in when they come to Cubic Street.
Growing up around a family business shaped him further. He saw first-hand how much damage the absence of the right advice can do to a business. That experience shaped Cubic Street too: a belief that good expertise should be accessible, and meaningful business improvement should never be wrapped in unnecessary complexity.
What clients have said about him
When the investor exited the business, his parting advice to me was do two things: automate the accounts, and call Helder.
Advertising Consultancy CEO
He walks into a room of people who are at odds with each other, and leaves everyone feeling safe and willing to work to a solution.
Private Equity Partner
He has a way of bringing structure to chaos, calmly, and with everyone alongside.
E-commerce / Advertising CEO
Start a conversation
You don't need a fully defined problem. The first step is simply a conversation. If there's something on your mind — or somewhere you want the business to get to — that's enough to begin.
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